[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.taskytomi.sk\/instagram-v-minulom-roku-priniesol-zisk-z-reklamy-vo-vyske-20-miliard-dolarov\/#Article","mainEntityOfPage":"https:\/\/www.taskytomi.sk\/instagram-v-minulom-roku-priniesol-zisk-z-reklamy-vo-vyske-20-miliard-dolarov\/","headline":"Instagram v minulom roku priniesol zisk z reklamy vo v\u00fd\u0161ke 20 mili\u00e1rd dol\u00e1rov","name":"Instagram v minulom roku priniesol zisk z reklamy vo v\u00fd\u0161ke 20 mili\u00e1rd dol\u00e1rov","description":"Firma Instagram nie je najv\u00e4\u010d\u0161\u00ed tvorca pe\u0148az\u00ed pre Facebook, ale ur\u010dite hr\u00e1 hlavn\u00fa \u00falohu pri vytv\u00e1ran\u00ed pr\u00edjmov pre spolo\u010dnos\u0165 p\u00f4sobiacu v\u00a0oblasti soci\u00e1lnych m\u00e9di\u00ed. Bloomberg dnes uv\u00e1dza, \u017ee aplik\u00e1cia v\u00a0minulom roku priniesla tr\u017eby z\u00a0reklamy vo v\u00fd\u0161ke 20 mili\u00e1rd dol\u00e1rov, \u010do predstavuje viac ako \u0161tvrtinu celkov\u00fdch pr\u00edjmov FB za rok 2019. Reklamy sa zobrazuj\u00fa na Instagrame medzi […]","datePublished":"2020-02-17","dateModified":"2020-02-17","author":{"@type":"Person","@id":"https:\/\/www.taskytomi.sk\/author\/#Person","name":"","url":"https:\/\/www.taskytomi.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b051168bd2ace843d503d3432ebc4a96ac13303845197b3f2a2634cb21029f6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"taskytomi.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.taskytomi.sk\/wp-content\/uploads\/img_a310516_w16836_t1582899161.jpg","url":"https:\/\/www.taskytomi.sk\/wp-content\/uploads\/img_a310516_w16836_t1582899161.jpg","height":0,"width":0},"url":"https:\/\/www.taskytomi.sk\/instagram-v-minulom-roku-priniesol-zisk-z-reklamy-vo-vyske-20-miliard-dolarov\/","about":["Internet"],"wordCount":358,"articleBody":"Firma Instagram nie je najv\u00e4\u010d\u0161\u00ed tvorca pe\u0148az\u00ed pre Facebook, ale ur\u010dite hr\u00e1 hlavn\u00fa \u00falohu pri vytv\u00e1ran\u00ed pr\u00edjmov pre spolo\u010dnos\u0165 p\u00f4sobiacu v\u00a0oblasti soci\u00e1lnych m\u00e9di\u00ed. Bloomberg dnes uv\u00e1dza, \u017ee aplik\u00e1cia v\u00a0minulom roku priniesla tr\u017eby z\u00a0reklamy vo v\u00fd\u0161ke 20 mili\u00e1rd dol\u00e1rov, \u010do predstavuje viac ako \u0161tvrtinu celkov\u00fdch pr\u00edjmov FB za rok 2019.Reklamy sa zobrazuj\u00fa na Instagrame medzi pr\u00edbehmi, v\u00a0r\u00e1mci informa\u010dn\u00e9ho kan\u00e1la a\u00a0na karte Presk\u00fama\u0165. T\u00edm Instagramu \u010doraz \u010dastej\u0161ie zis\u0165uje, ako zarovna\u0165 reklamy medzi obsahom pou\u017e\u00edvate\u013eov.T\u00e1to suma predaja je obzvl\u00e1\u0161\u0165 zauj\u00edmav\u00e1 vzh\u013eadom na to, \u017ee Google v\u010dera pripustila, \u017ee slu\u017eba YouTube minul\u00fd rok vygenerovala tr\u017eby z\u00a0reklamy vo v\u00fd\u0161ke 15 mili\u00e1rd dol\u00e1rov alebo pribli\u017ene 10 percent celkov\u00fdch v\u00fdnosov spolo\u010dnosti Google. Na rozdiel od YT, IN nezdie\u013ea \u017eiadny zo svojich v\u00fdnosov z\u00a0reklamy s\u00a0tvorcami. NY Times v\u0161ak predt\u00fdm informoval, \u017ee IN platia ur\u010dit\u00fdm tvorcom za ich obsah IGTV, hoci v\u00a0takom pr\u00edpade organiz\u00e1cia plat\u00ed sk\u00f4r za vybavenie tvorcov a\u00a0za nat\u00e1\u010danie, nie za zdie\u013eanie zisku z\u00a0reklamy. Tieto n\u00e1klady zvy\u010dajne nedosiahli ani p\u00e4\u0165cifern\u00fd rozsah, uviedol IG. Na druhej strane YT zdie\u013ea pr\u00edjmy z\u00a0reklamy s\u00a0tvorcami. Ruth Porat v\u010dera investorom povedal, \u017ee n\u00e1klady na tvorcov spadaj\u00fa pod n\u00e1klady na \u201ez\u00edskavanie obsahu\u201c, ktor\u00e9 dosahuj\u00fa pribli\u017ene 8,5 miliardy dol\u00e1rov.FB sa zameral na spe\u0148a\u017eenie IG. Je to produkt na nakupovanie, ktor\u00fd d\u00e1va zna\u010dk\u00e1m mo\u017enos\u0165 pred\u00e1va\u0165 polo\u017eky priamo z\u00a0aplik\u00e1cie a\u00a0tie\u017e pripravuje na to, aby zohral v\u00e4\u010d\u0161iu \u00falohu pri dohod\u00e1ch s\u00a0obsahom ovplyv\u0148uj\u00facich. Ned\u00e1vno poskytlo niektor\u00fdm tvorcom pr\u00edstup k\u00a0produktu navrhnut\u00e9mu na pomoc pri koordin\u00e1cii obchodov so zna\u010dkou. Organiz\u00e1cia pravdepodobne bude na\u010falej roz\u0161irova\u0165 svoje n\u00e1stroje pre tvorcov a\u00a0d\u00e1va zna\u010dk\u00e1m pr\u00edstup k\u00a0metrik\u00e1m, ktor\u00e9 pravdepodobne pre organiz\u00e1ciu vygeneruj\u00fa viac pe\u0148az\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                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